Privacy Policy

Last updated: 03/07/25

By purchasing a ticket to Sully’s Silly Game Show, you agree to the following Privacy Policy:

1. Who We Are

Sully’s Silly Game Show is a live entertainment event operated by Sully Jones / Mirthmark Productions

You can contact us at:
📧 sully@silly-sully.com
📍 Based in South Wales, UK

2. What Data We Collect

When you book a ticket or interact with us, we may collect the following information:

  • Your name

  • Your email address

  • Your booking details (e.g. team name, ticket type, event date)

  • Any responses to optional questions at checkout (e.g. marketing opt-in)

  • Any communications you send us directly

We do not collect or store payment details — these are processed securely by third-party platforms like Stripe or PayPal.

3. How We Use Your Data

We use your data for:

  • Sending your event ticket and confirmation details

  • Letting you know about event changes or updates

  • Running and managing the event (e.g. team lists, attendance check-in)

  • Sending you marketing emails only if you opt in

  • Improving the event through data insights (e.g. attendance trends)

4. Email Marketing & Opt-In

You will only receive marketing emails from us if you tick the box to opt in during the booking process.

We use Mailchimp (a GDPR-compliant email platform) to send updates about future shows, events, and general nonsense from Sully.

You can unsubscribe at any time by clicking the link at the bottom of any email we send.

5. Use of AI and Analytics Tools

We use trusted third-party platforms to manage and analyse our event data.
This may include tools that use AI (Artificial Intelligence) to help us:

  • Understand attendance trends

  • Improve email performance (e.g. subject line testing, send time optimisation)

  • Organise attendee data efficiently

No personal data is used for AI training or sold to any external party.
We do not input your personal data into public AI platforms like ChatGPT or similar.

6. Data Storage and Sharing

We store your data securely in tools like:

  • Humanitix (ticketing platform)

  • Google Sheets (for managing team lists and attendance)

  • Mailchimp (email communication)

We never sell your data. We don’t share it with anyone outside of the platforms listed above — and only for the purposes of running the show.

7. Your Rights (Under UK GDPR)

You have the right to:

  • Ask what data we hold about you

  • Request a copy of your data

  • Ask us to correct or delete your data

  • Withdraw consent for marketing at any time

To make a request, email sully@silly-sully.com

8. Data Retention

We’ll keep your data for as long as needed to run the event you booked for, and for a short period afterwards in case of follow-up (e.g. lost property, prize claiming, complaints).

If you opted into marketing, we’ll retain your name and email until you unsubscribe.

9. Changes to This Policy

We may update this policy from time to time. Any major changes will be posted on our website or ticketing pages. By booking or attending the event, you agree to this policy.

10. Questions?

If you have any questions or concerns, please contact:
📧 sully@silly-sully.com